Types of marketing

Due to the large number of techniques and tools used today by marketing (especially since the arrival of the Internet), for better study and use, it is usually classified into different types.

Let's see below what are the main types of marketing that exist:

Direct marketing

Direct marketing is a type of marketing that is directed to a specific individual consumer through means that allow direct communication with the latter such as postal mail, email and telephone. An example of the use of direct marketing is when we send a brochure via mail to a customer where we communicate our new sales promotions.

marketing types Email marketing

Email marketing is a form of direct marketing that uses email exclusively as a means of communication to promote a product or service, but also to maintain contact with the customer and thus ensure their loyalty. An example of the use of email marketing is when we send a message via email to a customer where we communicate the launch of our new products.

Telemarketing

Telemarketing is another form of direct marketing that uses the telephone exclusively as a means of communication to contact previously selected potential customers, and offer them a product or service. An example of the use of telemarketing is when we telephone a potential customer in order to sell our products.

Average ad Marketing 1 to 1

Marketing 1 to 1 is a variation of direct marketing that is also aimed at a single consumer, but unlike the latter is more focused on providing personalized treatment. An example of the use of marketing 1 to 1 is when after knowing the needs and preferences of a particular client, we offer a product specially designed for him that is responsible for meeting those specific needs and preferences.

Relational marketing

Relationship marketing is a type of marketing that prioritizes a good relationship with the customer before advertising or selling the product or service. An example of the use of relational marketing is when we maintain communication with a client in order to create a lasting relationship with him and thus achieve their loyalty.

Internet Marketing

Internet marketing (or online marketing) is a type of marketing that uses the Internet exclusively as a means of communication to promote or sell a product or service. An example of the use of Internet marketing is when we rent an advertising space on the website of a third party to place an advertising banner on it, or when we use advertising programs on the Internet.

Search engine marketing

Search engine marketing is a form of Internet marketing that aims to get a website to get a good ranking in the search results of search engines such as Google and Bing, and thus be easier to find by Internet users. An example of the use of search engine marketing is when we include keywords in the content of our website in order that Internet users who search for these keywords in the search engines can find us.Average ad Marketing 1 to 1

Marketing 1 to 1 is a variation of direct marketing that is also aimed at a single consumer, but unlike the latter is more focused on providing personalized treatment. An example of the use of marketing 1 to 1 is when after knowing the needs and preferences of a particular client, we offer a product specially designed for him that is responsible for meeting those specific needs and preferences.

Relational marketing

Relationship marketing is a type of marketing that prioritizes a good relationship with the customer before advertising or selling the product or service. An example of the use of relational marketing is when we maintain communication with a client in order to create a lasting relationship with him and thus achieve their loyalty.

Internet Marketing

Internet marketing (or online marketing) is a type of marketing that uses the Internet exclusively as a means of communication to promote or sell a product or service. An example of the use of Internet marketing is when we rent an advertising space on the website of a third party to place an advertising banner on it, or when we use advertising programs on the Internet.

Search engine marketing

Search engine marketing is a form of Internet marketing that aims to get a website to get a good ranking in the search results of search engines such as Google and Bing, and thus be easier to find by Internet users. An example of the use of search engine marketing is when we include keywords in the content of our website in order that Internet users who search for these keywords in the search engines can find us.

Neuromarketing

Neuromarketing is a research marketing that uses tools of neuroscience such as electroencephalogram and eye-tracking in order to analyze behaviors or decisions in the consumer, and thus achieve greater effectiveness when creating or promoting a product or service. An example of the use of neuromarketing is when we analyze a group of consumers through tools of neuroscience in order to determine why they prefer one product before another.

Experiential marketing

Experiential marketing is a type of marketing that seeks to provoke positive feelings or emotions in the consumer with respect to a brand, product or service, and thus increase the chances of acquiring or using them. An example of the use of experiential marketing is when we promote an adequate environment to give a new product to a consumer.

360 ° Marketing

360º marketing is a type of marketing that seeks to use all means of communication that are available to the consumer to promote a brand, product or service, and thus achieve that the message sent is more effective and is better recorded in his mind. An example of the use of 360 ° marketing is when after finding out that the most used media by our target audience are smartphones, the Internet and social networks, we launched an advertising campaign that includes the use of these three media.

Social marketing

Social marketing is a type of marketing that seeks the well-being of the community rather than maximizing sales and even achieving customer satisfaction, which in turn allows it to project a positive image of the company. An example of the use of social marketing is when we make and sell a healthy product or a product that does not harm the environment.

Guerrilla marketing

Guerrilla marketing aims to promote a brand, product or service through unconventional means and original messages capable of causing surprise and impact on the consumer. An example of the use of guerrilla marketing is when we hire a group of people to meet suddenly in a public and transited place, and perform a choreography while promoting our brand.

Viral marketing

Viral marketing aims to promote a brand, product or service on the Internet, through an attractive message capable of quickly reaching a large number of consumers, generally, through the "word of mouth" recommendation. An example of the use of viral marketing is when we publish on the Internet a video capable of quickly having thousands of reproductions and that at the end of it includes the address of our website.

Internal marketing

Finally, internal marketing is a type of marketing that takes place within a company and that aims to promote values ​​and corporate identity among the workers themselves, and thus achieve that they identify better with the company and, therefore, be more motivated and be more faithful to it. An example of the use of internal marketing is when we create a company event where we encourage teamwork among our employees.