The quick SEO guide for blogs
When you are a beginner blogger, the discipline of SEO (Search Engine Optimization) is surely one of the most disconcerting things you can face.
And if you listen to the gurus, you can even think that either you become a crack of SEO or your blog will never take off.
What will you find here?
Do not complicate your life with SEO for your blog, it's not worth it 3 Basic principles of SEO in your blog 1. Do not obsess 2. Quality commands 3. Keywords and thematic definition And now, get to work Bonus Track: Free Google SEO Tools Google AdWords Word Tool Google webmaster tool References Before continuing I want to make clear that I'm going to talk about SEO for Google, since the% of use of other search engines in the Spanish-speaking world is negligible. Google is a monopoly.
On the other hand, Google seems to want to touch everyone's noses and put it all upside down when taking out to walk their various animals, Pandas and Penguins, among others.
And, to finish off, suddenly, it is invented that now what is cool are the authors (only those who have a profile on Google+, of course ...) and that, therefore, the PageRank of your blog is no longer enough, but rather that of having also an "AuthorRank", that is to say, a metric that in the positioning calculations of Google take into account the level of "authority" that, according to Google, has the author of the positioned content. Thematic series "SEO for blogs"
Fundamental principles of SEO for a blog What is 'Long Tail SEO' and how to use it for your blog The 5 SEO techniques that I use for the web positioning of my blog 5 Typical web positioning errors in beginner blogs How Google works now: 3 Ideas for web positioning after Google Panda and Pingüino Beginner's guide: How Google+ influences SEO
When you talk to people who start blogging, you can feel their confusion in this of how to get a good positioning of your blog. And it is normal because around the subject of SEO there is a good mess. I've been able to check once again very recently with the feedback and queries I received after touching a little over the subject of SEO for blogs in this post.
This being so, it seems clear that it makes sense to make a small thematic series on SEO for bloggers that consists of the posts you can see in the index of articles.
Today we will start with the basic principles that you must have clear to start working on the SEO of your blog. Do not complicate your life with SEO for your blog, it's not worth it
It is very worth investing a bit of SEO work (really very little) because it will help a lot to position your content well in Google, but without complicating your life. Also, I have very good news for you: as you will see in this series, in practice things are not so complicated, far from it.
In the Citizen 2.0 blog, counting only basic SEO knowledge and applying some very simple techniques, we have been able to verify that indeed, also in the field of SEO the Pareto Law seems to be fulfilled, that is, with 20% (or less ) of the effort you can get 80% (or more) of the results. Yes, focusing very well that 20% effort.
At least, this is how the results seem to indicate, since in 18 months we have achieved organic traffic (visits that come from searches, practically 100% of Google) around 400-600 visits per day and traffic statistics this month ( February 2013) will surely be put in the 40,000 visits and 50,000 page views. So it has all the looks of effectively that you can do a pretty decent SEO job following some simple and clear guidelines that are what will make up this "quick guide" SEO for bloggers. 3 Basic principles of SEO in your blog
In the process of trying to achieve a good positioning of a blog, many things are learned. If I had to summarize the most important ones, what could be the "basic principles", I would cite these, in order of importance: 1. Do not obsess
Do not obsess over SEO, never sacrifice the naturalness of your content through SEO, it is a big mistake that often leads to several negative consequences:
Dedicate an excessive time that is not justified by not producing results in the proportion that would correspond. Do not devote that time to more important activities such as the generation of new content. Allowing yourself to be dragged into artificial performances (for example, an excessive density of keywords in a post) that makes forced content seem like losing attractiveness for the reader and can even be penalized by Google.
In this post there are several examples. One clear is the fact that, according to Google, the SEO level of the keywords "Manual SEO" is quite better than that of the words "SEO Guide". However, the title "SEO manual for bloggers" seems less natural to me than "Quick SEO guide for bloggers".
Regardless that this may be a matter of taste and perhaps I'm wrong, I do not intend to sacrifice the naturalness of the content for a small advantage of SEO.
In addition, if I have been successful with the second title, almost certainly they will weigh more the advantages of a title more attractive than the SEO aspects since a good title affects a lot in the number of readings that a post obtains and with it in its viral potential. 2. Quality commands
The old principle that the best SEO is the quality of content is still fully in force.
Although nobody (except the Google team) knows the intricacies of the Googlebot, it seems clear that by much bug they have released lately, the basic principles remain the same: what matters above all is that people link you, the more best. And that demands quality to the content.
Of course, what has changed drastically is that now it is much more difficult to trick Google with artificial Linkbuilding techniques. Google is much smarter when it comes to discerning if what is found is authentic or not and will act accordingly, although sometimes also messes up as you can see the next post in the series ...
In our blog you can see very well in a curious phenomenon that is reproduced systematically: the posts that for many months hardly receive traffic (<5 visits) and that, suddenly, in a short time (2-3 months) multiply that traffic drastically (> 40-50 visits per day).
In part it is explained with the own traffic that these links generate directly, but the other part is the increase of the derived traffic a better positioning in the searches, something that can be traced very well from the own statistics of WordPress or with tools like the Tools for Google webmasters.
If you think about it a little it is a simple matter of common sense. It is logical that it is only the content that stands out above all else that is accumulating links continuously and that by positioning itself better and better, a moment arrives that produces a "snowball" effect.
- Keywords and thematic definition
As you can see in this post, a very typical error of bloggers is usually the thematic dispersion, which also entails a great prejudice of the positioning of the blog since the keywords in which you want to position yourself (your "niche") are not clear.
That is, you make it difficult for Google to clearly identify the niches in which you are supposed to be more expert.
It is not the same to write a post trying to position it for the keywords "get followers Twitter" that write 5 or 10 posts focused on these same keywords (or similar). With this you will be giving clear clues to Google and your readers of what are the main thematic lines of your blog.
You should do an exercise to clarify the ideas about what are your thematic niches to work in an organized and conscious way in the positioning in that niche in and not only by Google, but also so that your readers have clear expectations of what are the contents that They are waiting for you on your blog, which will make them visit you more than if there are no clear expectations.
But do not get obsessed with this, you can do it little by little, calmly and naturally.
A good practice is to have, for example, a list of keywords in a document or spreadsheet in Google Docs (now, Google Drive). As you create the contents, for each post you will identify the keywords and you will write them down in your list (as we will see in the last post of this series, those keywords are the ones that should appear in a systematic way in the title, subtitles and content of the post).
If you're not sure what they are, the AdWords keyword tool can help you find options. And if you want to take the exploration of niches and keywords really seriously, then I highly recommend using a professional tool like SEMrush (it's the one I use).
With such a tool, you simply access another level, you can do incredible things far beyond simply investigating a niche. You can do things like, for example, go to a web competition of yours and find out which are the keywords in which they have tried to position them, in what positions they are, etc. Now this is just an amazing shortcut to finding good keywords and justifies spending some money on this.
The list of keywords that you commented, when you have a certain number of entries, will give you a much better view of what your niche is and how to define it in terms of these keywords. You will also see much better if you are dispersing or not, and also, using the tool for webmasters that I mentioned before, you can contrast these keywords with those that really lead people to your blog.
The more converge the keywords in which you want to position yourself with the ones that are really taking traffic to your blog, the better you will be doing it.
That is, with these tools, it is quite easy to monitor the quality and results of your SEO work.
In this sense, by the way, another of the dozens of very useful features that SEMrush gives you is to create this list with the tool and monitor your positions in the search results for each of the keywords, another fundamental task if you you want to take SEO seriously.
And now, get to work
With what I have told you in this post, you already have material to start working on the SEO of your blog right now.
I recommend you start with the thematic definition of your blog.
If you still do not have a blog, think about where you would like to position yourself and if you already have your blog up and running, review your content to analyze if you really have your subject well defined or not.
Try to locate some first sets of keywords related to your niche and reflect as best as possible how an Internet user searches for content like yours.
For this it will be tremendously useful to play a little with the AdWords keyword tool which you have a small video tutorial at the end.
Or even simpler, take advantage of Google Instant functions (instant searches with suggestions) as explained by Carlos Bravo (@carlosbravo) in this post.
And if you see that the issue of SEO exceeds you or simply steals too much time, you can always consider working with an SEO Agency. And finally, if you have a site with hosting, be it a WordPress blog, a site made with Joomla or a store with Prestashop, for example, try to make your hosting good.
A poor quality hosting will make your site slow and increase the rate of readers abandonment, and that Google takes into account, negatively, of course ...
Therefore, use a good web hosting to make your site fast. Nowadays there are very good and very affordable suppliers.
Bonus Track: Free Google SEO Tools
As a bonus track today, I leave these two Google tools that are the only ones, along with Google Analytics, we use in Citizen 2.0 for our SEO tasks. Google AdWords Word Tool
With this tool you will be able to analyze the statistics of a certain set of keywords, that is, you will be able to do things like the number of searches for those words and the level of competence for that niche.
In addition, it will help you discover sets of related keywords that can give you good ideas to refine the SEO of your content.