Posts in Category `Seo`
Within search marketing, there are significant differences between the strategies of organic positioning (SEO) and the management of sponsored links in search engines, which is known as SEM (Seach Engine Marketing).
SEO is a term that corresponds to the acronym in English Search Engine Optimization, which in Spanish would be optimization for search engines.
And all this means ?, it means optimizing websites so that search engines are able to index them and interpret their content, making them naturally placed in relevant positions in the search results (SERPS).
When you are a beginner blogger, the discipline of SEO (Search Engine Optimization) is surely one of the most disconcerting things you can face.
And if you listen to the gurus, you can even think that either you become a crack of SEO or your blog will never take off.
In this post I will explain some important keys when you want to work positioning videos on YouTube.
This social network is in a brutal growth, statistics tell us that every minute they upload more than 400 hours of video and the numbers do not stop rising.
For this reason, it is important to know the impact of YouTube in our sector, what it can contribute to our projects and, above all, how we can work with this social network.
The tips of this post are specifically aimed at this last part, how to position and optimize our videos on YouTube to improve the main metrics and get a return of such content.
Designing an SEO strategy is one of the fundamental aspects that we can not ignore if we have an online project (eCommerce, website and / or blog) to which we want to give greater visibility and traffic.
Talking about creating positioning strategies for your website is not as arduous as it may seem at first sight.
Actually, the process has a lot more "common sense" than you think.
Believe it or not, it is likely that you are already carrying out different actions of this type and you are not aware of it.
Where does the term SEO (Search Engine Optimization) come from?
The first search engines emerged in the early 90s. Until Google appeared in 1996 many were created, including Yahoo. The Web boom began. People realized that you could really make money with them. So they came to the conclusion that they needed to attract traffic. What was the best method of attracting traffic? The search engines. At that time the owners of the webs began to think how they could reach the first positions ... The SEO was born!
SEO focuses on organic search results, that is, what are not paid.
Anyway, let's go to what matters and the reason why (I think) you are reading this chapter...
Web positioning on your page.
This is the best way to increase web traffic to your page, because if you are positioned in Google, you will take some time with the operative web and you will have some authority in your segment, just create a good content and Google will reward you taking it traffic to your web.
The problem comes when your website is new and you do not have these points in favor, I'm going to tell you ten formulas to bring web traffic to your page.
If a product is good, it should be sold only, but it is not. It is necessary to call attention to the benefits that it brings and to transmit the differential arguments that exist regarding the competition. Therefore, it is important to publish content that attracts visitors and potential customers, writing detailed descriptions, adapted to the target audience with quality photographs, which generate trust, create brand and add value. The quality content also has a positive impact on the authority of the website and online presence, from a SEO positioning point of view.
What Social Media can do for your Site
Web Traffic is determined by the number of visitors and pages they enter into your Site. The most interesting thing when it comes to optimization, is to analyze from which places on the Web your visitors arrive. Do you want to know a secret? Social Networks carry 31% of the traffic to the Websites.
Positioning or SEO is one of the biggest traffic generators (visitors or potential customers) of a website or a blog. To achieve the good positioning of your website (be on the first page of results) I present the strategies that Google considers key to "qualify" your blog or website and position it.
What is SEO or Google positioning and why is it important?
As we saw in my previous article, SEO refers to the web positioning of a blog or a website as a result of the search of information of Internet users in a search engine (Google, Yahoo, Bing ...). SEO stands for "Search Engine Optimization", which in Spanish means "Optimization for search engines". I called it indistinctly Google positioning (like many experts), given that 90% of Internet users use Google to perform their searches.