Posts in Category `Marketing`
Due to the large number of techniques and tools used today by marketing (especially since the arrival of the Internet), for better study and use, it is usually classified into different types.
Let's see below what are the main types of marketing that exist:
The key to Content Marketing lies in the added value we give our user, but for that value to be real, it is important that we always offer the best and treat it as unique.
Lets start by the beginning. What is content marketing? Simply create and distribute content that attracts and converts our target audience. (and "simply" is saying a lot).
As Marketing Trends in Social Media 2015 have taught us, companies around the world assign more and more importance to campaigns on Social Networks. And this is not in vain: during the last years, this modality has become the most effective and interactive way to reach the audience. But to connect with the public is not enough simply to open and maintain your updated accounts: you have to implement marketing strategies that can move and interest users. That's what I'm going to talk about in this blog post!
Below I will show you 8 essential tips to strengthen your marketing strategies in Social Networks. This way you will know what are the aspects that you must work on your profiles and Social Media pages to awaken interest in people.
Surely the name digital marketing or online marketing is familiar. But are you clear about digital marketing and how is it different from traditional marketing? We tell you in this post!
What is the digital marketing
Digital marketing (or online marketing) is a very broad concept, since it encompasses all those advertising and commercial actions and strategies that are executed in the media and internet channels: websites and blogs, social networks, video platforms, forums, etc. .
Working with content marketing creating an effective strategy to optimize and increase the traffic of your site, is one of the most important tools to improve your results through organic searches.
When a person comes to the site through the search of keywords that are related to your content, it shows that what you are publishing has a good positioning in the results of the search engines.
In recent years, SEO strategies (acronyms of search engine optimization or search engine optimization) have become one of the pillars of any online marketing campaign. However, despite the good results they offer, there are several factors that must be borne in mind if you want to reach a successful conclusion of this strategy.
Grosso modo, SEO encompasses all those processes that allow improving the visibility of a web page or content in the results offered by Internet search engines. For any company, it is vital that your site is in the top positions, since the websites that get it receive more traffic - that is, a greater number of visitors - and, therefore, potential customers. The place that occupies these results is conditioned by three variables (relevance, authority and personalization), which can be influenced by two fundamental actions: the editing of the HTML code of the web (what is known as SEO onpage) and the obtaining external links to the site in question (SEO offpage)
A good strategy of income diversification for an independent professional is to make money with a blog, and specifically with affiliate marketing.
I have already told you on other occasions that if you are an independent professional who sells your services, a blog can help you develop your personal brand, but it can also be a source of income generation.
If there is one thing clear is that the internet has become an ideal site for all those who want to sell products or services.
Each year increases the number of transactions made in the network and more and more people are getting used to all this electronic commerce.
But what are the steps that must be taken if you want to start selling on the internet? Keep reading now that I'm going to try to review the most important points you should keep in mind before launching yourself to sell on the internet:
Let's start with the shopping list. To be able to sell on the internet you will need:
A domain name
A place to host your website or online store.
An electronic commerce platform. It can be a solution created just for that, or it can be through a WordPress plugin.
A way to charge via internet. The easiest way is to start with Paypal
In the ecommerce world one of the main headaches is how to find the right profitable product so that it can be the main axis of a profitable online business. Unless you are in a situation where you are already a manufacturer or official distribution of a product and want to digitize your activity, you will have to dedicate time and effort to find the right key and connect the product in question with your potential market.
If a product is good, it should be sold only, but it is not. It is necessary to call attention to the benefits that it brings and to transmit the differential arguments that exist regarding the competition. Therefore, it is important to publish content that attracts visitors and potential customers, writing detailed descriptions, adapted to the target audience with quality photographs, which generate trust, create brand and add value. The quality content also has a positive impact on the authority of the website and online presence, from a SEO positioning point of view.
Getting to know and stand out above the competition is never simple, it is necessary to carry out different actions, be a bit original and face it in addition to being very constant. Maybe you already have a website and a blog and the traditional aspects are very well taken care of. You have updated social profiles and with which you interact, your web design is adapted to mobile devices, you work on the SEO of your page and every new post you write. If you think about it, it is a job well done with which you are sure to get a good handful of visits and maybe customers but you can still do much better.