Within search marketing, there are significant differences between the strategies of organic positioning (SEO) and the management of sponsored links in search engines, which is known as SEM (Seach Engine Marketing).
SEO is a term that corresponds to the acronym in English Search Engine Optimization, which in Spanish would be optimization for search engines.
And all this means ?, it means optimizing websites so that search engines are able to index them and interpret their content, making them naturally placed in relevant positions in the search results (SERPS).
Due to the large number of techniques and tools used today by marketing (especially since the arrival of the Internet), for better study and use, it is usually classified into different types.
Let's see below what are the main types of marketing that exist:
The key to Content Marketing lies in the added value we give our user, but for that value to be real, it is important that we always offer the best and treat it as unique.
Lets start by the beginning. What is content marketing? Simply create and distribute content that attracts and converts our target audience. (and "simply" is saying a lot).
When you are a beginner blogger, the discipline of SEO (Search Engine Optimization) is surely one of the most disconcerting things you can face.
And if you listen to the gurus, you can even think that either you become a crack of SEO or your blog will never take off.
In this post I will explain some important keys when you want to work positioning videos on YouTube.
This social network is in a brutal growth, statistics tell us that every minute they upload more than 400 hours of video and the numbers do not stop rising.
For this reason, it is important to know the impact of YouTube in our sector, what it can contribute to our projects and, above all, how we can work with this social network.
The tips of this post are specifically aimed at this last part, how to position and optimize our videos on YouTube to improve the main metrics and get a return of such content.
Designing an SEO strategy is one of the fundamental aspects that we can not ignore if we have an online project (eCommerce, website and / or blog) to which we want to give greater visibility and traffic.
Talking about creating positioning strategies for your website is not as arduous as it may seem at first sight.
Actually, the process has a lot more "common sense" than you think.
Believe it or not, it is likely that you are already carrying out different actions of this type and you are not aware of it.
As Marketing Trends in Social Media 2015 have taught us, companies around the world assign more and more importance to campaigns on Social Networks. And this is not in vain: during the last years, this modality has become the most effective and interactive way to reach the audience. But to connect with the public is not enough simply to open and maintain your updated accounts: you have to implement marketing strategies that can move and interest users. That's what I'm going to talk about in this blog post!
Below I will show you 8 essential tips to strengthen your marketing strategies in Social Networks. This way you will know what are the aspects that you must work on your profiles and Social Media pages to awaken interest in people.
Surely the name digital marketing or online marketing is familiar. But are you clear about digital marketing and how is it different from traditional marketing? We tell you in this post!
What is the digital marketing
Digital marketing (or online marketing) is a very broad concept, since it encompasses all those advertising and commercial actions and strategies that are executed in the media and internet channels: websites and blogs, social networks, video platforms, forums, etc. .
Working with content marketing creating an effective strategy to optimize and increase the traffic of your site, is one of the most important tools to improve your results through organic searches.
When a person comes to the site through the search of keywords that are related to your content, it shows that what you are publishing has a good positioning in the results of the search engines.